Craig Sherman Quotes

The art of it is, the more we can bring complex game mechanics to a mass market, the more engaging the games will be. But at the same time, we have to simplify everything: the mass market has a lower attention span; they're not seeking that experience from the outset.

Keep it simple, stupid. Good game design shouldn't keep you looking at the manual but should have enough depth where you feel like you bring something new to the game every time you play.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

One of the things I've learned with doing 'xkcd' is that you sort of give people, 'Here's the thing, and here's the button you can press to get another thing.' Sometimes that can be more easy to digest than, 'Here's a long page of things.'

When I create a game, I try to focus more on the emotions that the player experiences during the game play.

Our approach to making games is to find the fun first and then use the technology to enhance the fun.

There is absolutely no point in not being a populist. What I feel emboldened to do is to take something which is a minority interest and make it accessible without dumbing it down. I'm such an enthusiast for peculiar things, things that are perhaps a bit avant-garde, and try and involve everyone.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

A game's concept is one of its most important assets. I feel that we must aim to satisfy both beginners and experts, and that hasn't changed since I was making 'Kirby' games.

Don't define the game by the list of the features. Define it by the experience you want to have.

Our strategy is gaming for the masses.

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.

I believe that any sort of changes to interface that allows people to get into games and enjoy games is a great trend.

The easier you make it for people to go, the more likely they are to stay.

People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.

I wrote a lot about the need for an information appliance. I think we've pretty much arrived at one: the iPad. A child could figure out how to use it quickly. Compare it to a DOS computer or even an Apple II; it's no longer nearly as much of a hassle or a mystery.

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

A world-changing vision often necessitates a profound simplicity in the user experience.

My goal with the makeup line was that you wouldn't have to use brushes. Fingers are my favorite thing.

We refer to Lyft as a 'mullet app.' Simple up front, a lot going on in the back.

I'd like to realize services that people naturally think should be available and create a society where they can feel the convenience of digitalization.

Stoicism is a philosophy designed for the masses, and if it has to be simplified a bit to reach the masses, so be it.

Your home should make your life easier.

I enjoy the process of adding elaboration into games and like to communicate with users through the details I create.

You've got to introduce people to things in a way they're going to enjoy.