Walt Mossberg Quotes

How you feel about the modern, multitouch tablet depends a lot on what you think Steve Jobs and company set out to do with the iPad back in 2010. If you believe he was out to make a bigger smartphone or to entirely replace the Mac and PC, you're wrong.

Computers shouldn't be unusable. You don't need to know how to work a telephone switch to make a phone call, or how to use the Hoover Dam to take a shower, or how to work a nuclear-power plant to turn on the lights.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

We worked very hard to make extensions very simple.

What the iPad does is it opens people's minds to a new way of doing things. They're actually thirsting for it.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

The iPad changed my life!

We want to let you use a Mac, or Windows PC, or iPad, or Android, without having to think about any of the technical details.

There is beauty when something works and it works intuitively.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Believe it or not, I'm a bit clumsy with technology. It's probably why I'm so excited about the touchscreen - even an idiot can use it!

Keeping it simple for the consumer is incredibly dire.

I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.

Technology has to be invisible. Transparent. Just simple.

Good technology is intuitive - the cellphone forces you to become an engineer.

What we're starting to see is that the best apps tend to be the simplest, the easiest to use and the fastest to use.

The iPad's all about proprietary apps that are supposed to be amazing on the bigger screen.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

The wonderful thing about Apple technology is just how intuitive it is.

An interface is humane if it is responsive to human needs and considerate of human frailties.

The job of the iPad should be to be so powerful and capable that you never need a notebook.

A great laptop running the new kinds of user interfaces and apps that people now love on phones and tablets would be a big, exciting event that would help seal the deal. But there hasn't yet been a product that emphatically suggests the era of the traditional PC is fading.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.