Men trust rather to their eyes than to their ears; the effect of precepts is therefore slow and tedious, whilst that of examples is summary and effectual.
What we see is what they're trying to sell us.
Most campaigns rely on photographs because the moment you do something that is a graphic interpretation where any artistic license has been taken, I think a lot of people are scared that it's going to be perceived as propaganda.
A crowd thinks in images, and the image itself calls up a series of other images, having no logical connection with the first...A crowd scarcely distinguishes between the subjective and the objective. It accepts as real the images invoked in its mind, though they most often have only a very distant relation with the observed facts....Crowds being only capable of thinking in images are only to be impressed by images.
I felt the most effective way to change people's perception was through the power of images.
Commercial Art tries to make you buy things. Graphic Design gives you ideas.
Television is hypnotic, and it hides among the furniture of your living room. It doesn't reveal itself, but it distorts everything.
Crowds are influenced mainly by images produced by the judicious employment of words and formulas
All photography is propaganda.
We are less convinced by what we hear than by what we see.
...Let's get to the image as quickly as possible, let's get to the message even faster, and let's find the scale to knock you over the head with the image and the message.
Photographs can be forms of recruitment, ways of bringing the viewer into the military, as it were. In this way, they prepare us for war, even enlist us in war, at the level of the senses, establishing a sensate regime of war.
That's the thing about pictures: they seduce you.
I think the media plays into the hands of false induction, genuine seduction taking place, wrong deductions, and the inevitable reductions. That's the way and the path of the visual.
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
We are truly bombarded by images. To break through and be observed, let alone focused on, you have to have impact and power.
Unfortunately, one picture is worth a thousand facts.
Most of the pictures we consume are propaganda.
What do I ask of a painting? I ask it to astonish, disturb, seduce, convince.
Visual images [in TV political advertising] have the capacity of disassociating themselves from their source.
If you use words to rebut a visual image, we know the visual image is dominant.
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
