A good speech should be like a woman's skirt: long enough to cover the subject and short enough to create interest.
What information consumes is rather obvious: it consumes the attention of its recipients.
When I was in advertising we used to pull them in with naked women. Now I do it with swastikas and uniforms.
Rockwell was formerly in the advertising business.
When I was a kid, I had to try a lot of pyrotechnics just so people would know who I was.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Well, here's my feeling about shtick. I think sometimes if you don't have it going on too much, you're probably feeling insecure and then you want to add on the shtick. I would say, oh, like Kiss. You try to stand out from the crowd, you're going for a bold statement, you're going for a high concept.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Historical! Must it be historical to catch your attention? Even though historicity, like notoriety, denotes nothing more than thatsomething has occurred.
Red has always been my color, because red stands out.
Too many ads that try not to go over the reader's head end up beneath his notice.
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.
I was always very much a diva.
I am very lucky that I get to tell stories for a living. I love being able to grab people's attention, to keep them turning the pages, to make them stay awake all night.
Seems the seance has become the most complained-about show. It received 700 complaints. I might add that the prospect of me blowing my head off on live TV last year attracted only twenty. Fair enough, I suppose.
Negative is always more newsworthy than positive.
If the people in the audience are talking, you're being ignored. If the people are gazing at you, you've got something they want to hear.
What writing a poem really does - and what figuring how to perform effectively really does - is forces people to listen to you. It frames your thoughts in such a way that grabs people's attentions and forces them to hear the things that you're actually saying.
Flamboyance causes people to notice you—particularly press people.
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
I can generate attention quickly.
People are trying so hard to become famous. Johnny Marbles, he tried to throw a pie in Rupert Murdoch's face. What do I gotta do, give Sumner Redstone a wedgie?
We're in a period where society seems very attracted to flash, and that seeps into people's musical taste.
[Newspaper] editors print everything they possibly can in large capital letters.
People are looking for something new at the end of the day, and I think when people can do something new and unique to get people's attention, that's what is needed. There's so many people that follow the trend, and then it gets to a point where it gets a little stale. So, in music, I mean, whoever's the new trendsetter, that's who people follow.
We're a bit flashy, but the music's not one big noise.