I started a YouTube channel called Days of Dre. There's a lot of content on there.
Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.
My manager and fellow YouTuber, Mike Lamond, encouraged me to start a YouTube channel as a way to practice speaking, entertaining, and being more comfortable in front of a camera. In the beginning, I used an $80 dollar flip-camera and edited every episode myself.
Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.
The online video ecosystems thrives largely on ads.
I think, by this point, almost everything on YouTube has some ad or another.
Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content.
I am a professional creator of online video and I have had that job since the moment of its existence. I'm also something of a professional advocate for, and follower of, online video.
On my YouTube channel, I put up 3-4 videos a week, and I spend a lot of money to maintain that content. When I travel, I travel with a videographer and a photographer no matter what.
Video is crucial to the future of media: premium video in that respect.
I make and watch and think about YouTube for a living. So, when YouTube is launching a new feature I might have any emotion ranging from Christmas-morning enthusiasm to utter terror.
We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work.
If you're going to implement video, do it as well as YouTube does it or don't do it at all.
Our take was that if we are going to support our customers, we have to help them with video distribution, whether that is iPad, TV, small screen or large screen.
Since our inception, Youku Tudou as the leader in the multi-screen video space has helped transform how video and entertainment-related content is distributed and marketed.
It's insanely difficult to ask an audience to go somewhere other than YouTube to watch videos.
I started paying my bills with YouTube money around the time I hit a million views a month.
YouTube, as longer form, the content you make there has to keep you entertained for three minutes - or five minutes.
Every big platform wants to be the video platform.
We started about three years before YouTube existed, so we had to host all the videos on our own servers at a co-location facility. When we got so many hits on our first few videos, and we estimated our bandwidth bill was going to be about $12,000 a month, we knew that we had to establish a business model ASAP.
The YouTube industry is quite alien to a lot of people.
How it works: it's like I have a tour, so there's, you know, some income from that. We have merchandise. There's income from that. Then on YouTube, there's ad revenue... so, you know, YouTube puts ads on the videos, and we need a little bit of that.
Back in 2005-2006 when Tudou and Youku were founded, we saw the inflection point with the opportunity to build the leading PC-based video website.
If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.
Now we know that if we make a ten min video for YouTube, people will watch it.
