MICHELLE PHAN

It's very easy to make a viral video, but longevity and consistency, that's hard.

Makeup is not a mask that covers up your beauty; it's a weapon that helps you express who you are from the inside.

Success is like a lightning bolt. It'll strike you when you least expect it, and you just have to keep the momentum going. You have to strike when the iron is hot. So for me, I just kept striking and striking to polish out the sword that I was making.

Don't trust everyone, especially if they say, 'Trust me.'

For me, money is a tool.

I always wanted a family environment, a community where a creator like myself could connect and vibe with other creators without feeling competitive.

I believe that rejection is a blessing because it's the universe's way of telling you that there's something better out there.

I didn't start wearing makeup until I was in art school, and many of the techniques I learned on canvas, I applied to makeup.

I don't believe that if one door closes, that's the end. You're in control of that, but you need to seek opportunities and prepare for them.

I don't want to make videos where people are always happy and they're agreeing. It's boring! Do something where people can talk about it.

I got an apartment for my family so they can move out of this one-room that they were renting out from a family.

I have one room dedicated to just meditation.

I know I'm a storyteller at heart, and if there's a platform that needs stories, I'm going be there.

I really believe in giving tools and resources to other creators so that they can create beautiful videos.

I see videomaking as an art - it's not a process for me.

I'm a creator at heart.

I'm a total nerd, so I'm on my telescope, or I read a lot. I'm very inspired by ancient history.

I'm platform agnostic. I've been platform agnostic ever since I went online.

I'm used to everything digital - the pictures, the avatars of the person, the profiles - so when I get to see someone in the flesh, it's really nice.

Influence is the new power - if you have influence, you can create a brand.

Ipsy's goal has always been to create a community that inspires women around the world to express their own unique beauty.

It's a deeper connection when you meet someone online and talk to them every day.

Most people think of me as a makeup guru, but might be surprised to know I'm also a trained artist and a huge comic book fan.

Platforms - they come and go, but storytelling is forever.

Robust activity on one site is so much better than halfhearted activity on multiple sites.