Programmatic Advertising Quotes

The future of advertising is the Internet.

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.

Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising 'dirty pipe', impression-tracking pixels, and ad-click confirmation signals.

When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing.

I don't think display advertising is the future of advertising.

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

Video will drive the share-shift in advertising.

Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.

There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.

If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.