Product Variety Quotes

As goods become more standardized - and mass production has that effect, standardizing product - the distinguishing factor between one store and another is going to be how skillful stores are in satisfying customers and making it a pleasant experience instead of a hostile experience.

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.

There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is really the challenge.

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

STREET by 50 is all about giving our fans the finest music experience we possibly can. The response to the limited edition colors so far speaks for itself - the fans want the opportunity to match their headphones to their personal style, and we definitely want to make sure to give them what they want.

My Eighth District, like others, counts on these family businesses and their teams working hard to support their families and aid their communities. As retailers, these teams often bring different or unique products to the marketplace.

Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.

I don't have too much time to shop. I have such a back log of stuff at home. I tend to get temperative once in awhile. I don't need anything, so if I see something that knocks me out, then I'm buying it. It's getting harder and harder because things are getting more homogenized.

Besides hot pockets keeps introducing new products every 10 minutes so I always have new stuff on the topic.

I think Sephora is great; it's so accessible, and there are so many different palettes that you can get.

Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason - because some people like them. It's the same with baseball statistics.

I'm a big online everything. But for me, shopping online started with music, obviously, then it went onto books, meditation CDs, and I just recently bought these electronic cigarettes. My husband is trying to quit smoking, so I went online and I bought those BluCigs cigarettes in every flavor for him.

You can find a product and be aware of all the other products out there in just seconds. That's a very attractive method for companies and consumers. At the same time, it also creates a lot of competition.

If we intend to have the trade of the world, … we must be in a capacity of serving all markets and all humours.

The consumer mentality - we like something, what other flavor does it come in? We like that TV show, does it come in a book form? Does it come in a capsule? How about a soup?

We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?

Sephora is a mecca for cosmetics, and it supports what I enjoy: You go into the store, and touch it, and try it, and love it. I've never bought anything on the Internet. I like experience.

I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.

With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.

The great thing about the STP catalog is it's diversity.

I don't have answers for anybody else. What I know is that internal complexity makes for superficiality. There's never essentially a pure story unless there's a pure product line that has its own shining clarity.