Persuasive Messaging Quotes

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

All our advertising is propaganda, of course, but it has become so much a part of our life, is so pervasive, that we just don't know what it is propaganda for.

There is no need for propaganda to be rich in intellectual content.

Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The content and forms of American communications-the myths and the means of transmitting them-are devoted to manipulation. When successfully employed, as they invariably are, the result is individual passivity, a state of inertia that precludes action.

Advertising signs: they con you into thinking you're the one That can do what's never been done That can win what's never been won Meantime life outside goes on all around you

We're so saturated with propaganda every way you look that we don't notice it. But when it isn't there, you notice.

Anybody who says negative commercials are wrong and shouldn't be used doesn't know anything about politics. The fact is people respond to those commercials.

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

Advertising - a judicious mixture of flattery and threats.

Useful lessons can be learned from our more successful local authorities - as you move into government, it is even more imperative to communicate speedily and persuasively with your members and your voters.

Remember that "Help us grow this grass" is a far more effective sign than "Keep off the grass".

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

The more informative your advertising, the more persuasive it will be.

Television, with its triple advantages of sight, sound and motion, can make or break a candidate, a party or a platform. In my opinion television must not be considered as supplementary media but as the heart of your program to “win friends and influence people.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'

When we consider propaganda as the attempt to shape the thoughts and feelings of others, in ways conforming to the aims of the communicator, we find a vast array of different examples throughout history.

Exposure as a propagandist is fatal to the would-be persuader.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

Political advertising works, particularly when it’s unrebutted.