Personalized Advertising Quotes

Targeted marketing has existed for as long as there's been marketing.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

Your computer monitor is a kind a one-way mirror, reflecting your own interests while algorithmic observers watch what you click.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

The internet is watching us now. If they want to. They can see what sites you visit. In the future, television will be watching us, and customizing itself to what it knows about us. The thrilling thing is, that will make us feel we're part of the medium. The scary thing is, we'll lose our right to privacy. An ad will appear in the air around us, talking directly to us.

You can go to Pinterest, and they'll get to know who your friends are, but they don't get to know very much about what you've done in the past. They're starting with little information about you, and they have to do this personalization.

The algorithms that orchestrate our ads are starting to orchestrate our lives.

What's weird is having your mother fly in on an aeroplane with your face on the side of it.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.

PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.