Marketing Budget Quotes

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

I know the 4Ps (Planning, Priority, Perspective and Patience), and I believe that this knowledge sets me apart from others, as I know exactly how to promote a song, where to promote it. And basically, how much money should be spent in doing all that.

I'd rather spend money on things that improve the customer experience than on marketing.

There's been not a dime spent on marketing for any record I've ever put out.

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.

The CMO is expected to spend more on technology than the CIO by 2017.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Marketing is an investment, not a cost.

You can't get into the trap of paying for customer acquisition.

You spend so much to buy these media net stories or full page ads to build perception... you can rather save this money and put it in the making or marketing of the film.

Big-budget movies might have huge marketing budgets, but only some films have the content to stand out.

I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.

Major markets are a key factor in advertise and budgeting decisions.

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

Theatrical success is predominantly two variables: who the distributor is and how much money they spend.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Across the board, Australian films need to have a lot more money spent on selling them.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.

When you're signed to a big label you're always in the position of convincing them, especially now because labels are barely keeping the lights on, so getting them to spend a little bit of money is really hard.

I think ultimately what you really want is a few people within any label that are into the band enough to really work on it every day for a long time and to actually try a little bit. But obviously, the major labels have more money to spend, so if they feel like spending it, they have bigger resources there when you need them. It doesn't always necessarily translate into them doing a better job for a band, but I think especially if you're playing the game of commercial radio and making videos and stuff like that, that's sort of an expensive proposition.

Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.

I've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.