Guru Randhawa Quotes

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

Promoting a record on a major label is like running a minor military campaign.

We are pushing hard to find quality advertising clients.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

Major markets are a key factor in advertise and budgeting decisions.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.

I'll admit I started off getting actors to sing my compositions as a marketing strategy, to give the songs and films extra mileage.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

TikTok helped me change my life. TikTok brought my song to several different audiences at once.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

Everyone should still want to put their music out because it's important that people still think that you are still willing to come to them. When you're dealing with the Internet, it's a 'come to me' situation. But when people see you out-and-about, promoting your merch and in the club, people enjoy that, too.

As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.

I'm a marketeer, and I thought the message discipline in the Leave campaign was extraordinary.

I don't mind doing publicity but I want to make sure it's the right type and it's about promoting my music and not me.

I do love the social-media aspect of working records nowadays. You can do a video and put it up on social media, and people check you out who would never check you out before. I think it's much cooler that you can just get the product right to the fans.

Instagram is a place for businesses to build their business.

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.