Seth Godin Quotes

Every government has a fixed budget and demands of all sectors have to be fulfilled in that amount.

We are in tough economic times right now, and the first thing we have to do is look at how we're spending the dollars that we have, and at what kind of return on investment we're getting. Because I think it will show that spending more money without fixing the fundamental flaws in the system won't produce anything different in terms of results. In DC, we were spending a whole lot of money on things that had no positive impact on students' achievement levels.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

If you can provide the funding and you get the leadership, you'll have a competitive team.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

There must be some flexibility in the budget. You cannot have too much discipline.

A behemoth budget does not mean there is much discretion in allocating it.

I have learned, if you give a team a budget, then the team tries to maximise the budget so that they get the same next year.

Challenges need to be given to an organization.

As chief of staff, I was responsible for running a multibillion-dollar organization with over 34,000 employees, and working on everything from health care to transportation.

We know Donald Trump wants to hit his goals ahead of time, and under budget.

We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.

Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.

I actually had less time and the exact same budget on Hairspray, which was few years ago and this is a much bigger movie [then Rock of Ages]. That's the way studios do it now.

We are at a crossroads over how the federal government in Washington and state legislatures and city councils across the land allocate their financial resources. Which fork we take will say a lot about Americans and our values.

You know it's funny, when it rains it pours they got money for wars, but can't feed the poor.

They're all tied together: taxes, Medicare, Social Security, and the debt. We've got to have a setting of priorities, and looking at it - at each of them as disconnected, I think, doesn't properly address these major challenges.

What are we seeking to achieve? We are seeking to optimize budget spending. I believe that even in such uneasy times we employ a very pragmatic approach towards economic and social issues. We do address major social problems and deliver on our promises to our people.

I think one of the biggest things is the budget.For a studio, becomes a very big challenge to make sure that movie will work even better on every level. As an actor I don't think in those terms when I make a movie.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

I'm just looking forward to doing these videos with AXE. Doing more directing, collaborating with them, finding ways to kind of like tap into temptation with their market and their audience and mine and find cool, creative ways to get the brand out to people. And I think they're doing a really, really good job. So we've got some cool stuff coming up.

Cutting PBS support (0.012% of budget) to help balance the Federal budget is like deleting text files to make room on your 500Gig hard drive

This will be one of my most important elements. When I talk cost cutting, I do for so many different departments where the money is pouring and they don't even know what to do with it. But when it comes to the military we have to enhance our military. It's depleted. That's the word I tend to use.

Most major domestic programs got more money this year, and they're used to reflect the priorities of the upcoming year. One good example is, the Secret Service is getting $268 extra dollars because it's a presidential election year and the agency's going to be under more demands.