I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.
As long as we continue to execute, everything will work out for everybody at GoPro.
When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.
I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
In the early years, I would say GoPro's products were not that impressive.
People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.
I have a GoPro in the trunk of my streetcar.
I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system.