Distribution Strategy Quotes

I want to make sensible commercial films.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

It's really hard to make an original movie of any kind that succeeds in the theatrical market place, in the wide release market place.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

It's hard to get personal films off the ground, and it's hard developing them.

Over the years, I have realized that there's more to a film's fate than just good acting and a solid script. It needs to be marketed well. It's the package that sells - the songs, action, actors, etc.

They say now in America that final cut doesn't mean anything. As Harvey Weinstein said to some film-maker, 'You can have final cut. I'll open your film in Arkansas.'

We don't decide how a movie will be distributed until it's finished. It might be on iTunes, it might be on 3,000 theaters, but we make that decision after the fact.

I think another thing is that we don't really want exclusivity. We accept that it is in the artist's interest to be on sale in every place where they sell music.

As a filmmaker, you just make the movie you want to make, and you sort of put your faith in the distributor to make sure the right people see it.

Why should a filmmaker turn over the irreplaceable asset, the movie, to a distribution center?

Even as an actor, much before I turned director or producer, I was somebody who was very involved with every film I was doing. I would pretty much be a part of a project from the time they toss the ball to the marketing. It's very simple.

One of the big problems we had was, 'Where are we going to put the trailer?' So now they've found places - they did 'A Walk in the Woods,' they put it with that movie 'War Room,' they put it with 'Ricki and the Flash.'

When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.

Having a great idea for a product is important, but having a great idea for product distribution is even more important.

So usually you have to have product distribution as more fundamental than what the actual product is.

I've been in the game long enough to know what elements you have to package together to get a movie into production.

You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.

As a director, my job is, and always has been, divided into a number of things: dealing with the crew, the money and the studio, and the marketing and publicity. These are all different jobs that have to be learned and done as well as possible. The celebrity part rarely touches a director.

I'm trying to develop an approach to putting out a movie in wide release that makes some kind of economic sense for the filmmakers and the people that have a participation in the movie.

Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

We work very cost effective and I sell my movies in 100 territories on my own.

I have made a decision that in future, I will only take on movies that have a better than 75 per cent chance of being made, and that's not easy.

So many things have to come together to get a creatively successful and financially successful film. Sometimes you'll have a movie that you're very proud of, and you think it transcended all of your expectations, but it doesn't come out at the right time. I have done movies that have never been released. That can be depressing.