Reid Hoffman Quotes

So usually you have to have product distribution as more fundamental than what the actual product is.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.

I'm a brand type guy and we want to make sure that 'Gas Monkey' is out there in every arena that we can be. I'm also never short on ideas and I usually try to get them out there at all times.

Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.

Distribution may not matter in fictional worlds, but it matters in most. The Field of Dreams conceit is especially popular in Silicon Valley, where engineers are biased toward building cool stuff rather than selling it. But customers will not come just because you build it. You have to make this happen, and it's harder than it looks.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

People will make leaps of faith and get excited by your product if you just get it in front of them.

The studios basically, besides developing some material, their strength is distribution. Distribution in any other business is a cost that you incur. You know, in a trucking business, you eat it. In a film business, distribution is a profit center.

It means nothing if the movie doesn't get out there.

We're obviously going to spend a lot in marketing because we think the product sells itself.

When you say we're bringing a product to market, you make sure you execute.

I've been good at product entrepreneuring.

You can find Chobani in every major supermarket, in club stores, convenience stores and airports. But we're not everywhere yet. We have been struggling with keeping up with demand.

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

For years people have approached me with great products but have had no way of marketing them.

I have learned a ton about inventory, co-packing, wholesaling, end caps. All these concepts are easy to breeze by in what I do for a living or assume that there is a marketing manager or specialist in one of our companies that handles that.

I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.

Great execution is at least 10 times more important and a 100 times harder than a good idea.

I repeat it until it works. It is important to record, otherwise you lose ideas. That's why I never stay away from the studio, I always [have] something to ask.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.