The future of advertising is the Internet.
I am not one of the new media experts working all the time with my computers and the PowerPoints and things of that sort.
I do everything through Twitter, YouTube or the Internet somehow.
I am looking forward to work on digital platforms more often than not.
I don't think there are too many traditional media guys who really understood what the new digital media is about.
It became obvious to me that if Abril was to consider itself a communications group, it could not remain indefinitely in paper and ink.
I am extremely passionate about digital media and as a longtime user and fan of Yahoo!
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.
We are in the throes of a transition where every publication has to think of their digital strategy.
Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans.
People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.
I gotta keep hustling. I know when it comes to the Internet, we move units. I grew up on the Internet.
We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.
We didn't discover online and think, 'Oh, this is really lucrative. We've got to get on board with it.' We've been here since 2003.
On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.
I realised that you couldn't use the tools of yesterday to communicate today's world. Basically, that was the big light that went on in my head.
I'm less interested in how people are following each other and more interested in how they are following topics and tweets themselves. People are following more key words and concepts and more ideas and acting on those rather than individuals or organizations.
We are convinced of the huge potential that still lies ahead and particularly in The Economist's ability to seize the many development opportunities linked to the digitisation of the media industry.
The Internet provides the campaign with an unbiased filter to get its information out.
There are more and more properties joining us to benefit from and leverage our global online marketing expertise.
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
Google never knew how successful key words would be. Facebook didn't know how successful Zynga would be.
Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.
I don't think there are any new media I'd like to cover.
