Consumer Targeting Quotes

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism.

One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.

Young people know they are being betrayed by he mass electronic media. It caricatures them, caricatures others. It is not really about them though it targets them as consumers.

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

I'm skeptical of any mission that has advertisers at its centerpiece.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

Most entertainment is trying to get you. It's tested, like toothpaste.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.

Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!

We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.