Gillian Tans Quotes

Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.

Google never knew how successful key words would be. Facebook didn't know how successful Zynga would be.

Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

One of the best and often overlooked traffic sources online is LinkedIn.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

The future of advertising is the Internet.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it's only a click away.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

Social media is key to promoting the editorial posts on my website.

At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

Facebook has conquered much of the world.

It turns out that social networks drive a heck of a lot of traffic to blogs.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.