Look at 'Avatar:' the foreign ticket sales were over twice the domestic returns. The mind boggles at those kinds of numbers, but that's what you get when you effectively reach out to a global audience. If that kind of thing came to comics, it would undoubtedly change how people perceive the mainstream industry.
You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.
Marketing is not a nice word, but the world is about marketing now.
There are only three American names that are known in every corner of the globe: Singer sewing machines, Coca Cola and Elizabeth Arden.
American audiences and European and Asian audiences are so different.
America is, in many ways, as much an idea as it is a country. And Americans have long marketed that idea around the world through our popular culture.
Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product.
We will invest more into China to make sure that our brand gets more known to Chinese customers.
In general, the Western body has become a global brand.
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Blue jeans have gone around the world. But that's a product. We market blue jeans better, just as we market film better. But you can't tell me that if America didn't exist, the culture of movies wouldn't exist. It's not a distinctly American art form.
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.
I want Virgin to be as well-known around the world as Coca-Cola.
Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same.
I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.
I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.
I think that different things sell in different countries.
When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.
I'm a big chicken guy, and Wingstop chicken wings are my number one go-to, so I just got involved with the company. I purchased a few franchises myself. I like to consider myself a global brand ambassador.
My experience is in merging extraordinary creative content with innovative global commerce.
All you need is the best product in the world, the most efficient production in the world and global marketing.
Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.
Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts.
There are more and more properties joining us to benefit from and leverage our global online marketing expertise.
Formula One is not just multinationals. It's also about national players wanting to get global coverage.
