Customized Content Quotes

The mass media in the days of newspapers and television it's hard to be able to find a story that's about just what you're interested in at the time you're interested in it.

I want content that is relevant to my life, that is relevant to me, that is set in the real world.

'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however.

Over the years, the Internet has been going down the path of becoming a more personalized experience.

I don't follow any particular periodical anymore. I use Twitter as my customized news feed.

What hasn't surprised me is that audiences, as we found starting with box sets, want control, to decide how they watch it. Appointment viewing is slowly being put slightly behind.

Consumers are increasingly programming their own entertainment and content experiences.

One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.

The difference between television, films and the web is that unlike the former, the latter is not appointment viewing. You decide the time you want to watch and how much you want to watch. The web is for the viewer.

TV is going to be more tailored to you, and the traditional experience of coming in in the middle of a show will be part of the past.

With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.

Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for television. It will be defined differently for everyone.

I really like the idea of fans being able to curate their entire digital experience at live events.

Writing for others is great cos you can tailor it for them.

Born of the impossibly varied options we have to amuse ourselves, cutting-edge companies are finding innovative ways to tailor our entertainment choices to who we are, relieving us of the burden of finding the diamond in the rough of 500 TV channels or thousands of movies and music albums released every year.

Structure your presentation so that you appeal to the different interests of the different decision-makers involved.