Content Flexibility Quotes

When I did 'Ugly Betty' it was very similar to working on 'Mad Men' - great group of people in their own little world. But I don't really see a lot of difference. Of course, on the cable shows, you can tackle subjects and be more specific, because networks have to appeal to the masses, but that's constantly changing and evolving.

The great thing about the Internet is - our show is totally modular. Every piece can be popped in and out. They're relatively short pieces. They're not long. And we can say, "here' s one way to market it. Take these pieces out of the show and put them on the Internet." And we're doing dirtier cuts and put those on the Internet. It's a real great way to market the show. This is finally the year a show like this can happen.

My sister-in-law believes that few narratives are so tightly constructed that you can't skip boring bits and still keep abreast of what's going on.

You need to get in studio; we're excited about the Pay 1 opportunity with Disney because those movies are not just movies. They're amazing family content that get flexed over and over again, forms great loyalty with our subscribers, and it's a real trust brand for parents as well.

I've come to accept who my readers turn out to be, rather than having some sort of demographic target.

People want to listen to a lot of music and do whatever they want with it. They don't want DRM, they don't want subscriptions. They don't want a player that only can do this but can't do that and you only have one copy. They don't want that. You know? I don't want that.

We want to give our audiences flexibility in the way they're commercially engaged in the content.

In the U.K., there's absolutely no money for television. So you can do pretty much whatever you want. They're not losing money on any of the shows, so they'll give you a lot of creative freedom. In the United States, there are millions and millions of dollars at stake, so they need a sure formula.

One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.

YouTube viewers essentially curate their own content, so you could form your playlist to watch 'H+' through the eyes of one character, in chronological order, in reverse-chronological order, by geographic location. Our hope is that audiences take 'H+' into their own hands.

There's certain things that you can do on cable that you can't do here on network TV, so then you have to think outside the box a little bit.

There are absolutely no limits with podcasting because you can do anything you want.

What's been missing from digital music sales has been the possibility of added depth. In a printed package one can only include so many images and so much text - for example - but digitally it's wide open.

If people want to watch that five hours [of stream show] on their own terms in their own schedule. It needs to work if somebody wants to stop after an hour and a half or stop after half an hour. People talk about it like food. Like, "I just want to let you know I'm saving it." They talk about it like pasta. "I'm saving it. I'm only going to have one a week." And I love the fact that everybody can have their own experience and I want to make sure that what we put out there works in as many ways as possible.

Column writing is like gas - it fills the available space.

Now, with YouTube, the audience decides. You can make something that is 20 minutes long or one minute long.

Any time you can give consumers more of what they want, it's a good thing. Unbundling the album is a good thing. In the case of music - because it is content that you can slice into songs - doing that is of huge benefit to consumers.

I also make movies that can be seen on a small screen, as I shoot on digital video. Hopefully they can be seen small and can live like that.