I'm very big on content. I kind of feel like content is king and will continue to be that, so I'm just going to give the fans what they want.
The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.
The more personalized television gets, the less passive the experience will become.
We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.
We believe content relationships are compelling draws even where paid-TV-provided guides are prevalent, such as here in the United States.
The more we can personalise, the more the market can fragment, because of all the availability that streaming presents. Things become old sooner. That's terrifying.
When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.
Yahoo! is committed to building the richest set of premium and personalized content experiences for our users.
Why fight technology at all? The audience is always going to tell you what they like best. And you, as a storyteller, as a communicator, are going to be required to adjust to that.
