Content Diversification Quotes

I've accomplished enough with the music that I haven't had to go out there and do other things to over-saturate.

I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?

You always have good shows and bad shows. People want a certain amount of each. It's just widening the market a little bit. The involvement of people at home is just broadening things.

I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

I think we're past the point in entertainment where you can have one thing and explode. If you have one thing, people ask, 'All right, what else?' You have to be multihyphenate.

Spotify is a platform: it could be expanded to other types of content.

Now, with a click of a button, one has access to amazing content across a wide plethora to choose from; hence, traditional filmmakers will have to evolve in order to cater to the palate of the newly empowered end consumer or perish.

I think trusting people is a problem for anyone with an existing audience who wants to do another thing.

Usually, YouTube channels are named after the person that you see on camera... or in the case of ours, it could have been the show, but we didn't even name the company 'Red vs. Blue.' We named it something else to give people the idea that we were going to be doing more than that.

I'm always trying to bring unusual content to a different audience - a non-art-world audience.

I want to do more new-age content, look beyond conventional cinema.

Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing is to figure out which ones you shouldn't do, and focus on the ones you should.

It's a grave mistake in publishing, whether you're talking about Internet or print publication, to try to play to a limited repertoire of established reader interests.

'Vanity pages,' is somewhat of a derogatory term; personal pages are still the heart of blogging, but now there are more topic-oriented blogs. It's really about personal expression, and that's just gotten bigger and broader.

Radio in my beginning days was going into a room for four hours, playing a bunch of music, and screaming about the artists... radio now has come out of the radio, on to the net, and on to video and on stages; it's a multiplatform thing. It's nothing I expected ever to see.

YouTube is becoming much more than an entertainment destination.

Hosting and surfacing legacy media content isn't all about YouTube trying to abandon its core, it's about inviting a broader variety of viewers to the platform.

Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

In Japan there is a lot of manga, but around manga there are video games, manga on cellphones, manga in card games... so people not only enjoy manga but also the products around it.

I'm certainly proud of the transformation of Playboy from a magazine to a multimedia corporation.