The thing about innovation is, where do you stop? There are movements across the world where people are asking restaurateurs to bring back the regular plate. So, yes, we are fed up of drinking out of shoes and eating out of hats.
Shopping turns me off.
The last thing we need is yet another makeup company. Even I have a nervous breakdown when I go through the department store makeup floor.
If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.
Seeing so much of the same thing suppresses the desire to buy.
If you oversaturate the market with singles, then people will get sick of you.
I went through a brief phase years ago of getting Men's Health then I realised there are actually only three ways to do a sit-up and they're just repackaging it endlessly.
We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.
I hate thinking about clothes. I hate shopping.
If we look at Sky, the clientele and subscription, I think you see the consumer is tired of paying for a bundle. To pay £70 for 200 channels when maybe they just want to watch sports or football, and maybe some movies or TV series.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Yet, that's what studios do. If one thing works, they'll keep doing it till it runs its course and people aren't interested anymore.
I think the wave of social media rejection is coming. I think there will be a big reaction against it. It's just like sugar- - mean, I loved it as a kid.
I just can't believe that there won't come a day when people won't be fed-up with being overfed. That they won't get fed-up with the self-deception that all this fantastic food is the whole point of life.
I don't like shopping that much. I do it for an hour, and then I feel empty inside and weird.
