Jojo Moyes Quotes
If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.
Citations
Moyes, Jojo. "In Defense of Chick Lit." The Guardian, 2010.
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Pauline Sara Jo Moyes, known professionally as Jojo Moyes, is an English journalist and, since 2002, a romance novelist and screenwriter. She is one of only a few authors to have twice won the Romantic Novel of the Year Award by the Romantic Novelists' Association and has been translated into twenty-eight languages.