Consumer Behaviour Quotes

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

I've made mistakes in business, but none so big I couldn't recover and learn from them. The more you try to change consumer behaviour, the riskier it gets. You have to work out your potential losses against the obvious gains.

The promotional environment is part of the world we live in.

While studying art and design at Central Saint Martins, I went round supermarkets taking photos of shoppers and their baskets: the game was to match people with their food. For an architectural project, I made a scale model of a shop out of gingerbread rather than foam and added icing and sweets very colourfully.

Consumer behaviour changes in a glacial fashion.

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.

I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.

With consumers buying two smartphones for every desktop computer they purchase, the demands, challenges and opportunities of the mobile space are reshaping our assumptions about design and user behaviour.

I really like looking at what's new in my favourite designers' stores, even if I don't buy anything.

When we in our sector talk of the adoption of Indian consumers to new products and innovative ways of doing banking, they always exceed our expectations.

As a consumer goods company serving billions of consumers every day, Unilever understands the drivers and motivations that create the norms that lie behind people's behaviour.

People internalise marketing.

Consumer behaviour is a powerful realm from which to explore our biological heritage.

Too many people, including the ad industry, believe the future is something that happens and just rolls them over in it's wake.