Brand Revitalization Quotes

To restart a brand, you have to make people forget what it was.

Johnson Publishing offered me an opportunity to build back iconic brands like 'Ebony' and 'Jet' magazines.

Through his deferential yet decidedly determined demeanor, Pope Francis is not only setting a superior spiritual standard, but he is also leading a thorough transformation of the Catholic Church - rivaling any brand revitalization or corporate turnaround you could name.

Brands need to reinvent themselves from time to time to stay relevant.

If your franchise has been around for awhile you have to find ways to keep it fresh.

If ailing British companies such as Rolls-Royce, Land Rover, British Airways and Cadbury can be turned around, there is still hope for the BBC.

At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.

I want to start a Dunkin' Donuts in Los Angeles. I already have the perfect location picked out. It would be the old Tower Records buildings on Sunset.

There's no more exciting moment for me as a brand strategist than a turnaround.

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

I'd worn Joe's Jeans since I was young, so it was cool to be able to reinvent the brand and be able to be part of it.

Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.