Brand Narrative Quotes

Marketing, when done well, is about story telling.

Every Chanel show I've been to is very conceptual. Even down to the music and smells, the whole thing is connected.

Packaging can be theater, it can create a story

Make the customer the hero of your brand's story.

I firmly believe brand stories are complex and multilayer.

A great brand is a story that never stops unfolding.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

How well you tell your story determines how well your customers tell your story.

It's urgent that companies tell their own stories on digital platforms.

Good marketers tell a story.

I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

Storytelling is by far the most underrated skill in business.

Action alone doesn't work in Germany - you need an emotional element to the story.

I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.

When I started at Loewe, I took a year out before we did a collection because I felt we needed to work out all the fundamentals. The pencils, the door handles, the style of the press release, the stone of the buildings, the choice of photographer.

For me, my brand is good storytelling.

Consumers want products that tell stories, have magic, and inspire.

I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.

I hope for quick, fluent copy and memorable pictures. The words would not 'describe' the pictures; the pictures would not 'illustrate' the words. Together, they would carry a stamp and tell a story.

What I've learned as we've gotten bigger is that it's really, really important for us to take all the opportunities to tell our story, because as we grow and have a bigger impact on cities, if we don't tell our story, somebody else will.

Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and put your work boots on every single day.

Every great brand is like a great story.