Brand Integration Quotes

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

I'm really a big believer in working with people. It's challenging for me to come into already integrated brands and find a way where I can put my own flair on it.

While prepping 'Smokey,' I saw a picture in a magazine of a Pontiac Trans Am that gave me a product placement idea. I could picture Burt Reynolds behind the wheel with Jackie Gleason on the chase. I called Pontiac and asked if they would like to have the car in the movie.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

Since its founding, I've been friends with ModCloth's cofounders and many of its executives and investors. I have long imagined we would one day belong under one roof with that brand as a force in the future of apparel.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

There's always been product placement in Bond movies.

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.

I didn't want to be in a Pepsi commercial with R2-D2 sitting on my shoulder.

The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy. McDonald's began to sell its hamburgers and french fries at Disney's theme parks. The ethos of McDonaldland and of Disneyland, never far apart, have finally become one. Now you can buy a Happy Meal at the Happiest Place on Earth.

One of the reasons why I agreed to do commercials is that they gave me complete freedom. I just had to have the car in it and write a story around it. I wanted to do something serious set in a Latin American country, but again, it was an exercise in style for me.

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.

Everyone's very relaxed about brand names in television.

We want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

If a comedian has a strong following, and the branded segment feels different compared to what you typically do, people will know right away that it's not authentic to who you are as a comedian or performer. Brands need to keep that in mind.

One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.