Hal Needham Quotes

There's always been product placement in Bond movies.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

If you can market smut and toilet paper, you can market movies.

Mass demand has been created almost entirely through the development of advertising.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

I've been told my movies are difficult to market.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

The infomercial business has been good to me.

Advertising moves people toward goods; merchandising moves goods toward people.

Promotions are the worst part of making a movie. We are actors and not salesmen. Still, you have to go to so many places to try and sell the movie.

Advertising treats all products with the reverence and the seriousness due to sacraments.

One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.

Advertising doesn't create a product advantage. It can only convey it.

'Badmaash Company' and 'Delhi Belly' was about friends, and I was part of the gang. And yes, they did have stars playing the lead! You do need a star to sell a film; and playing the second lead doesn't bother me.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.

There's nothing that sells stuff like television. Nothing.

It's so much easier when you're promoting a movie that you like!

One of the big problems we had was, 'Where are we going to put the trailer?' So now they've found places - they did 'A Walk in the Woods,' they put it with that movie 'War Room,' they put it with 'Ricki and the Flash.'

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

The idea of being associated with Bollywood prompted me to get into DVD distribution.

For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.