Brand Commitment Quotes

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

Blanc et Eclare is always what I work on constantly.

When you sell a product or service, you're making a promise to your audience. If you don't understand your audience, you'll never be able to keep that promise and you'll ultimately let them down.

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.

I may sample at Pinkberry, but when I find a flavor I like, I'm pretty committed to it.

At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world's capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients.

Our users have a relationship with our brand and are demanding more and more Bumble content, and we're committed to delivering that content with a team that's as talented as they are passionate about our mission.

We want a Gateway to be the last computer our clients will ever buy.

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.

I used to buy all my shirts at Brooks Brothers, but that was completely ruined about 20 years ago. They discontinued the shirt I liked. If I had only known this - I mean, if you're going to discontinue an item that thousands and thousands of people buy, announce it. Say, 'We will no longer be making our excellent Brooks Brothers cotton shirts that we made for 5,000 years. We're going to change them in some awful way. We're alerting you so you can buy a lifetime supply.' Shirts don't go bad, they're not peaches.

I love Under Armour, and I would like stockholders to know that I am very committed to our company.

We don't come up with product names like 'Cookie Sugar a la Mode.' We made a commitment that our brand is straightforward.

I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?

For many athletes, an injury can mean the end of a relationship with a sponsor. XYIENCE stood behind me in my time of victory and they continued to do so when I became injured. This means a great deal to me.

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.