Richard Branson Quotes


Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.


Citations

Branson, Richard. Screw Business As Usual. Portfolio/Penguin, 2011.

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Richard Branson
Richard Branson
  • Born: July 18, 1950
  • Nationality: British
  • Profession: Businessman, Author

Sir Richard Charles Nicholas Branson is an English business magnate, investor, and author. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields.