I do think that, yes, one should always be receptive to the fact that there are many different types of audiences, and they are not necessarily in a clean, reductive demographic like they once were.
I've spent 10 years checking my analytics on my end to see what people were talking about and what they like.
Nine per cent of my viewers are men, of which the majority is, I think, 45 to 50. I like to tell myself it's just my dad watching.
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
I'm on my phone 24/7 replying to every Instagram comment and message to try and understand how people are seeing us, and their questions and concerns.
While data can only tell you what has happened in the past, it can in some ways give you a sense of what might be of interest to an audience in the future.
The people at Netflix are extremely intelligent about the way they monitor activity on their platform.
Digg will serve as a means of gathering metrics for third party websites, providing them insights into who's digging their content, who they are spreading it to.
Nowadays the audience has changed. No one can anticipate the audience.
I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.
It's always helpful to pick our fans' brains to see what their favorite videos are and to figure out what the momentum of our channel is. Not just based on views or likes or dislikes, but anecdotally.
I don't want to monitor my audience too closely, as that can really drive you crazy.
