Tabitha Soren Quotes

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

The market groups and demographics said, 'Teenage guys don't read magazines.'

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Of course, the young male demographic has always been the target demographic for 'Star Trek,' the men ageing fifteen to about twenty-five or thirty, a very tough market to appeal to.

Everyone wants something that'll appeal to, like, 13-year-olds to 18-year-olds. Especially working in television and trying to pitch shows, they're like, 'We definitely want something that a 14-year-old will be, like, super-psyched about.' And I'm like, 'I don't know if my reality is appealing to a 14-year-old.'

I think I'd prefer to write something more youth-orientated, or something to do with people in their 20s or even 30s. 'EastEnders' spans so many generations that I think I'd find it difficult, but I'd love to have a go.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

I believe artists are too focused on the younger crowd. Why would you want to focus on them? Let them do what they do. You continue to do what you do.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

It seems to me there is a change in what audiences want to see. I can only hope that's correct, because there's an awful lot of people of my age around now and we outnumber the others.

Nine per cent of my viewers are men, of which the majority is, I think, 45 to 50. I like to tell myself it's just my dad watching.

The financing of all TV shows is dictated by finding an audience between 18 and 49. I have now passed beyond 49, so probably, I am no longer a desirable commodity for TV. And I am at peace with that; that's fine.

The other thing is this industry has decided it only has one market. Unlike any other industry in the world, unlike film or books or sports even, this industry has decided it has only one market and that's 14 year old boys.

I think USA has a great handle on programming and content. They know their viewers and they know what works... Character driven programming!

I think they will feel refreshed because I cater to a mature audience.

The whole tone now of TV is under 35 and directed toward males.

18-to-49 can only be part of the story. There are many more metrics.

There's an age group that's just not being entertained - the boomers. There's a void out there. It's nice to be one of those who can fill that void.

There is a lot of content out there for the female demographic.

I didn't even think demographics until I got to ABC. They were the first to go for 18-to-49. But, at CBS, it was just, 'Let's get 'em in the tent.'

The industry has always had a problem with the 18-to-25 market, but EDM is perfect - a unique identifier for a group in that mental and fiscal state; in their youth, but free to do whatever they want. We filled that void.

I think I do speak to all ages, but the emphasis is, unlike everybody else who is chasing the Millennials, I'm not chasing the Millennials.

Television was not cool among the young people of my era, the last years of the '90s and the early '00s. It was not just old people who'd castigate you for watching anything but public television. We young people scoffed at each other about it.

I don't think the audience for film or TV is different. I think they are the same people who go out on weekends.