Demographic Targeting Quotes

I've never tried to reach a certain demographic of an audience or try to say, 'OK, now I'm going to do this type of film to transition myself into more adult roles.' Or a romantic hero. Or whatever it may be - you know what I mean?

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

After helping the Republican National Committee address some of the troubling deficiencies the party faced after 2012, as outlined in its so-called autopsy report, and witnessing some real progress in our outreach to women in the ensuing years, I did not expect an egomaniacal arsonist to come along and set all that ablaze.

I really like the old stuff that I cut my musical teeth on, and I loved it when the industry was just like that, without really a genre. Today, country radio's more aimed at a demographic than a genre. It just softens everything.

After marketing surveys by Universal Studios indicated that 'Rocket Boys' as a movie title would not attract the female over-age-thirty demographic, the film was retitled and released as 'October Sky.'

For me, writing a song, I sit down and the process doesn't really involve me thinking about the demographic of people I'm trying to hit or who I want to be able to relate to the song or what genre of music it falls under.

Fox News has a very-high-income audience, and I think that any business channel automatically draws that. We're not gonna reach for a lower financial demographic.

I like Disney stuff. No-one looks at 'Toy Story' and says,' Oh, that's just for kids.' Why is it that games can only appeal to a certain audience, but movies and books - I mean, how many adults read 'Harry Potter?'

I do a lot of books on tape for Beverly Cleary, and another 'Smurfs' shout-out for that demographic.

I believe artists are too focused on the younger crowd. Why would you want to focus on them? Let them do what they do. You continue to do what you do.

Candidates don't want to be associated with poor people, people who have jobs or are ugly; they want to be associated with a certain middle class demographic, so as a result they leave those others out completely.

If you listen to 'Pod Save America', which is run by former Obama staffers and Democratic party partisans, you'll be exposed to ads for home delivery of everything from gourmet meals to underwear, presumably in the belief that you're too busy being fabulous to go near a shop.

Because of economics, you have to feed the demographics that are buying your product. So, as Asia becomes a much more economic influence on the products that are being made from America, I think people have to be sensitive.

We live in a very defiant society, especially among young men in the WWE's target demographic. So sometimes when you're really trying to promote somebody and build them, the audience can easily take it as you're trying to force somebody upon them.

Vote bank politics has put the future of our youth in darkness.

… we shouldn’t contort the voting process to accommodate the urban—read African American voter-turnout machine.

If you say, 'I'm going to cut this song because I know the teenagers are going to love it,' well, then you're going to alienate everybody else. When I cut my record, I'm just going to cut the things that I like, and whoever likes it, likes it. That's too much work to try to figure out the demographic. That's too much like a business.

I think I do speak to all ages, but the emphasis is, unlike everybody else who is chasing the Millennials, I'm not chasing the Millennials.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

One of the secrets is, for us, we pick our demographic. If other demographics want to like it, then by all means. But essentially, we're making music for the party, for the club.

ABC Family is really restructuring their network because there's a new kind of family, so I think they're really trying to step away from that younger audience, and they're bringing a network that can bring more to an older demographic.

If you wonder why urban young black women are allowing themselves to be victimized by Planned Parenthood, look at BET, which is owned by very wealthy white Democrats.

Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.