Walt Disney wasn't making films for kids. Neither were the Muppets. A lot of the great, really cool films, they weren't making them for kids.
Of course, the young male demographic has always been the target demographic for 'Star Trek,' the men ageing fifteen to about twenty-five or thirty, a very tough market to appeal to.
Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!
Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.
The broader your audience, the more people you have to appeal to.
Why do we have 'Transformers 5 or 6?' Because young kids will go and see it four or five times.
The idea of a youth-based society that you live in for a certain time and then you no longer live anymore is an interesting idea for a movie, but you need young people that people want to go see.
But Angela had at least 30% more viewers on the same night at the same time. I mean, she wiped everybody out. But the sponsors don't care when she had the most people. They only care about if there was only a handful of young viewers on the other one.
The hard thing about the book world is that you never know whether 10 people or a million people will find it interesting.
As a filmmaker, you just make the movie you want to make, and you sort of put your faith in the distributor to make sure the right people see it.
I just think people are so used to seeing me on shows like 'Vampire Diaries' and 'Pretty Little Liars,' which are more geared toward teens. But in reality, I could have a 12-year-old kid.
I'm able to reach a wider audience, an older audience. I can gladly say that I'm definitely not a bubblegum princess anymore.
When I decided to do 'Mary + Jane,' one of the things that I was most excited about was the demographic that we would predominantly be reaching out to, which is 12- to 25-year-old women.
It would be a crime against [Twilight] audience to go R-rated... [Yet the rating] is based on a much more mature book [Breaking Dawn,Stephenie Meyer]. We need to progress and be more sophisticated.
You need to know who your ideal viewer is, and mine is a 14-year-old screaming female. And I'm thrilled about that. I am thrilled.
Urban Outfitters - I love it. It's almost like Forever 21, but for, like, the 24- to 25-year-old girl, getting a little bit older.
We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.
I want to grow up with my audience. I don't expect to be getting through to the younger pop crowd. I learned that from Paul Simon.
Like my little sister and brother, I always play them my music because I want people like them to be able to relate to my music. They always know what's going on; they're up on what's new. For me, when they hear my music and they like it, I'm on the right track.
One of the secrets is, for us, we pick our demographic. If other demographics want to like it, then by all means. But essentially, we're making music for the party, for the club.
The industry has always had a problem with the 18-to-25 market, but EDM is perfect - a unique identifier for a group in that mental and fiscal state; in their youth, but free to do whatever they want. We filled that void.
I want to create a lifestyle niche for that cool girl who's really into fashion but not too obsessed with it.
Young audience, in the age group of 16-33 years, constitutes the main viewership of Bollywood films.
Our basic audience begins with creaking elderly types of twenty-three and above.
There was nothing wrong with having teen-age fans, but we were hoping to appeal to a much broader audience than the 13-to 17-year-olds.
