Suze Orman Quotes

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Writers say many true things about their own experiences with publicity and promotion.

I'm just saying if you want to reach large audiences, then rely on professionals, meaning people who are in the industry and are trained for it, rather than just idiot savants.

One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.

I'm psyched-up when I do radio. I can reach hundreds of thousands of people in a market. And way psyched-up when I'm on television. For people not to take it seriously is foolish.

Broadcasting keeps you relevant.

I spent my career trying to speak to the broadest possible audience whether it's in print or whether it's in television.

Anyways, trying to express yourself to the press is often like arguing with a hysterical person.

I'd rather excite the imagination of a legion of readers and make pennies from each of them than hold off for a larger chunk of change from only a handful of fans.

There's a huge demand for my entertainment, and I can't meet the need. So I decided to try a TV show to reach as many of my fans as possible.

I've been told my movies are difficult to market.

For the BBC and others, a free website is an obvious and relatively cheap addendum to their main purpose of streaming news and entertainment on screen to a mass audience.

Also, if you want to reach people, theatre is not always the best way to do it.

One of the hardest things to do when you launch a channel is find a voice.

So it's one of those things where we have to - our problem is pacing ourselves and still reaching a large enough number of our audience. Because we don't want to burn the audience. And we don't want to be excluding anybody.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

I mean, I don't mind promoting a movie, or talking to the press if it's going to be used in some way.

Every month I do a webcast for 55,000 people, and it's a great tool, great communication vehicle.

People don't want to listen to a celebrity tweeting about their charities and shows. That's why comedy writers do well - we put out little funny ideas.

Say you're an American novelist, published by the largest publishing house in the world. Their goal is to make as much money from you as possible, to have as many people read your book in as many formats as possible. How can you hope to speak intimately to the numbers of people that represent the book sales required?

There is no longer a value judgement on the need to tailor a message to television. It's now a matter of survival, not a matter of ethics or intellectual honesty.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.