There is no longer a value judgement on the need to tailor a message to television. It's now a matter of survival, not a matter of ethics or intellectual honesty.
I don't want to defend rumors. It's certainly nothing new. The only development in recent years is the [lower] threshold at which news organizations will print rumors.
You don't know what the [ethical] rules are until the gallows pull up in front of your door and they drag you out to hang you.
NRCC spokesperson