Jonathan Ive Quotes

Design is everything.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Good design makes a product understandable.

Good design is good business.

I have a lot to learn from designers.

The design should make the product speak to you.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

I think it's really important to design things with a kind of personality.

A lot of people don't get it, but I design from the inside out so that the finished product looks inevitable somehow. I think it's important to create spaces that people like to be in, that are humanistic.

If we want users to like our software, we should design it to behave like a likeable person.

Accessible design is good design.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

In the design process, there's a need to be culturally comprehensive.

Design is people.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

Design, in its broadest sense, is the enabler of the digital era.

Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.

What I love about design is the artistic and scientific complexity that also becomes useful . . . Great designers also pursue a mission. Great designers design with mankind in mind . . . The crossroads of science and art, innovation and inspiration are what I love about design.

Define what the product will do before you design how the product will do it.