Architecture is a language. When you are very good, you can be a poet
Design is just language and the real issue is what you use that language to do.
The design should make the product speak to you.
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
I don't separate architecture, design, or culture. What's more important is a language of creativity that carries meaning.
How can we reinterpret 3-D printing in a way that suggests a new design language?
Architecture is a discourse; everything is a discourse. Fashion discourse is actually a micro-discourse, because it's centered around the body. It is the most rapidly developing form of discourse.
Unless a design is infused with a personality - and by that, I mean mine or someone else who really understands what design is all about - it will never, ever have any mystery.
CSS is the design language of the web, and it is not as easy to use as it ought to be, and it can be confusing, especially if you are new to it.
We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.
We have an opportunity with the Model S to refine the design language, the surfacing, and all aspects of functionality.
