Yves Behar Quotes

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

I think it's really important to design things with a kind of personality.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

Design is not just what it looks like and feels like. Design is how it works.

Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Design should not dominate things, should not dominate people. It should help people. That's its role.

The only important thing about design is how it relates to people.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Design negotiates between technology, policy, systems, and users.

Good design makes a product understandable.

Design, in its broadest sense, is the enabler of the digital era.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.