Irene Rosenfeld Quotes

When we cut the price for bananas by 1 ruble, we sell 100 tons a day more... There are people who live within their budget.

I think that a lot of companies are still amazingly price sensitive.

Anything that helps consumers get more for their money is fine by us.

Customers are extremely savvy. They don't want to pay more.

Consumers in both emerging and developed markets want it all - high-performing products, the right price, and a purpose that they can connect with.

I've never been a label-obsessed person. I indulge in shoes, but I rarely will ever buy full-price.

The creams I use are not expensive. Nivea is just as good. Why waste a fortune?

I'm not one of those people who hates Amazon because they're big. Why pay a third more for the same thing?

If I could get a deal on whatever my impulse was, whenever my impulse struck, and it was nearby, I would use that all the time. It would reshape the way that I shop.

When companies try to guess what consumers want, they essentially make the choice for consumers.

I don't believe in paying full price for clothing.

We're not in the business of shaping consumer demand. We respond to it.

The IT industry is driven by consumer demand.

To sell something, tell a woman it's a bargain; tell a man it's deductible.

I've always shopped on the sale rack, and I've always been the girl flipping through the hangers trying to find the best deal.

Consumption is still going up on Alibaba. This is because when the economy goes down people look online to Alibaba to buy cheaper things.

Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.

People will buy products for quality, and they will buy products for bargains.

Capitalists work hard to produce what consumers want. Artists who work too hard to produce what consumers want are often accused of selling out. Thus, even the languages of capitalism and art conflict: a firm that has 'sold out' has succeeded, but an artist that has 'sold out' has failed.

As long as gas is cheaper than bottled water, we can't be in a position of dictating to the consumer what to buy.

Everything I do in life is framed through the view of a businessman. That's my instinct. If I go into a pharmacy to buy shaving cream, then I'm going to look for the best deal on shaving cream.

If in 1989 I said, 'I have an idea: Bottle water and sell it. And charge more than a beer,' they would have chased me around with a giant butterfly net. The same with paying to watch a television station.

Every time you drop the price by a factor of two, you roughly get a 10 times pickup of the number of people who will seriously consider buying it.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

I believe in the 'Wal-Mart' school of business. The less people pay, the more they enjoy it.