ASTRO TELLER

Most ideas don't work out. Almost all ideas don't work out. So it's okay if yours didn't work out.

Really great entrepreneurs have this very special mix of unstoppable optimism and scathing paranoia.

I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world.

I'm a father to four kids, so it bothers me that even though our children think big naturally, our society systematically trains them out of thinking that way.

Our culture already has a number of well known stories about artificial life and non-human intelligence. In 'Exegesis,' I've tried to not only tell a new and engaging story but also to comment on those well known stories through the details of my novel.

Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S.

When you go into a bar, there are hundreds and hundreds of cameras in that bar - many of them installed by that bar. They might be checking something or taking a picture of you.

If you're shooting to make the world 10% better, you're in a smartness contest with everyone else in the world - and you're going to lose. There are too many smart people in the world.

Phones would not be better if they could be cooler looking, if they could weight less, or if they could have more battery. Phones would be better if we didn't have to carry them around.

Ultimately, a timeless story has to be about the human condition.

If you want to explore things you haven't explored, having people who look just like you and think just like you is not the best way.

I'm a compulsive storyteller, an avid reader, and have always nurtured the secret goal of spending my life as a writer.

Our goal is not to produce immediate results. We've been tasked with producing long-term results. That means that there's more risk in any individual thing we take on. But we still aspire to a strong return on investment.

The real goal of AI is to understand and build devices that can perceive, reason, act, and learn at least as well as we can.

I personally have a philosophy around authenticity and vulnerability.

There's this open question of what Google is going to be a decade or more from now. Google X isn't the only answer to that question, but it was built as a place to do some of the exploration to find some great new problems for Google to tackle.

The longer you work on something, the more you don't really want to know what the world is going to tell you.

We need to make sure that the things we are already working on turn out to do the things we believe they can do and creating value both for the world and ultimately for Google.

The faster you can get your ideas in contact with the real world, the faster you can discover what is broken with your idea.

Failing doesn't have to mean not succeeding. It can be, 'Hey we tried that. We can go forward, smarter.'

I believe that the right thing for us to do, as much as we can and without confusing people, is to talk about how we're doing, the things that are going well but also the things that aren't going well.

I started my second company in 1999. BodyMedia was set up to take advantage of the future of wearables - sensors and computing worn on our bodies in any and all ways that could make our lives better.

We've got rings, glasses, we wear things for armor, for protection from the elements, to signal our status to other people. And we're going to co-opt a lot of those things, where wearables are going to end up being the interface between us in the world.

I think we'll see, not only with Glass, but the watch wearables, with the contact lens, that each of these things have their own best purpose, but it will take more on our part and society's part to figure out what that is.

Anything which is a huge problem for humanity we'll sign up for, if we can find a way to fix it.