Seth Godin Quotes
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Citations
Godin, Seth. "Building trust before you need it." Seth's Blog, 2011.
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Seth W. Godin is an American author and former dot com business executive.