Kathleen Kennedy Quotes
Probably the biggest contribution that Disney has made to the Lucasfilm franchise management was their international component. That was something Lucasfilm hadn't made significant inroads with.
Topics
Contribution
Disney
Film Industry
Franchise
Brand Management
Cross-Border Partnerships
Cross-Cultural Collaboration
Franchise Management
Global Branding
Global Distribution
Global Expansion
Global Networking
International Marketing
International Reach
Lucasfilm
Strategic Partnership
Worldwide Presence
Citations
Kennedy, Kathleen. Interview. Fortune, Time Inc., 2015.
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Kathleen Kennedy is an American film producer and current president of Lucasfilm. In 1981, she co-founded the production company Amblin Entertainment with Steven Spielberg and Frank Marshall.