Edwin Land Quotes

Marketing is for companies who have sucky products.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

When the product is right, you don't have to be a great marketer.

When Republicans went to college and studied business, they took a course in marketing and found out how people really think. Progressives need to take a lesson from that.

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.

In order for me to sell D.C., I have to have people understand us.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Advertising never sold a bad product twice.

You can market your ass off, but if your product sucks, you're dead.

Great products sell themselves.

It will work. I am a marketing genius.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

I enjoy building something good and having a successful product and making money.

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

The big companies are like, It's so good but we don't know how to market it.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

You can spend all the money in the world. If you've got a bad product, it doesn't matter.

Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.

People don't understand the logistics of advertising.

Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best.