Millard Drexler Quotes

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

In truth the social media elements of the Obama campaign, while extremely innovative, did not produce a lot of results.

The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies.

It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.

On the Twitter media team, we believe that tweets drive TV tune-in.

We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.

No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

From its humble origins in college dorm rooms, social media has quietly crept into the boardroom.

It turns out that social networks drive a heck of a lot of traffic to blogs.

Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012.

There is this idea that your social media platform is the secret to success, but no one has quite proven that to be true, if you ask me.

I use trolling tactics to build my brand.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

Social media is a very, very powerful tool. It also gives power to tools.

If you can market smut and toilet paper, you can market movies.

The digital team who were running Twitter, they weren't just going to put out a tweet for fun. They're going to try and figure out how do we measure the impact. Then they'd tweet it, and if it worked, great.

My goal is to bridge the gap between social media and traditional media.

Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer.