Social Media ROI Quotes

When I talk to CEOs, they're not educated about social media.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.

The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies.

In truth the social media elements of the Obama campaign, while extremely innovative, did not produce a lot of results.

There is this idea that your social media platform is the secret to success, but no one has quite proven that to be true, if you ask me.

I've yet to see a correlation in my industry between great social media and great numbers.

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.

No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

There's a blizzard of metrics that social sites and messaging sites put out there.

The ROI of social media is that your business will still exist in 5 years.

From its humble origins in college dorm rooms, social media has quietly crept into the boardroom.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

At first, social media was just about networking. But now that I have to network, I make sure that every platform makes money for me. You can do something on Facebook.

Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.