Adolf Hitler Quotes

All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.

When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.

[This is the] very first condition which has to be fulfilled in every kind of propaganda: a systematically one-sided attitude towards every problem that has to be dealt with.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

All propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas . . . Only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.

The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective [propaganda] will be.

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.

Increasingly, people have very little tolerance for anything that smacks of propaganda.

Media, the plural of mediocrity.

All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.

The United States has it's own propaganda, but it's very effective because people don't realize that it's propaganda. And it's subtle, but it's actually a much stronger propaganda machine than the Nazis had but it's funded in a different way.

If you want to communicate with the American public, the literature tells you you've got to be talking at about a sixth-grade, seventh-grade level.

This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated.

With the instrument of radio you can make public opinion. Perhaps even conquer a country.

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.

Propaganda can play only on individuals more or less intensely involved in social currents. The isolated mountaineer or forester, having only occasional contact with society at the village market, is hardly sensitive to propaganda.

The easiest way to propagandize people is to let a propaganda theme go in through an entertainment picture when people do not realize they are being propagandized.

The art of any propagandist and agitator consists in his ability to find the best means of influencing any given audience, by presenting a definite truth, in such a way as to make it most convincing, most easy to digest, most graphic, and most strongly impressive.

All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to.

The media know exactly what they're doing, focusing our attention on Arsenio's hairdo. We need to keep our brains brimming with rubbish. If we didn't, we might think about things.

Good propaganda does not need to lie, indeed it may not lie. It has no reason to fear the truth. It is a mistake to believe that people cannot take the truth. They can. It is only a matter of presenting the truth to people in a way that they will be able to understand. A propaganda that lies proves that it has a bad cause. It cannot be successful in the long run.

The media is not just the message. The media is a massage. We're constantly being stroked, manipulated, adjusted, realigned, and manoeuvered.

I listened to Hillary [Clinton], and I heard the double talk. She's so good at it, and I'm not making this up, that the Communist Chinese have sent their cadres to study her speeches. They say she's the finest propagandist they've ever heard.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

Bear in mind that we [ with Edward Herman] did not devise the terms "manufacture of consent" and "engineering of consent." We borrowed them from leading figures in the media, public relations industry, and academic scholarship.